Social-Share Image Guide

1 · What is it?

This graphic is pulled by Facebook, X (Twitter), LinkedIn and others when someone pastes your URL. In technical terms it’s the <meta property="og:image"> tag.

2 · Design Specs

• Ideal size —1200 × 630 px (Facebook/LinkedIn) which also crops well to 1:1 on Instagram.
• Safe zones —keep logos/text inside a 1100 × 500 px center area so nothing gets trimmed on X.com.
• Format —JPG for photos, PNG for graphics with transparency.
• File size < 200 KB. Optimise with CloudConvert or TinyPNG.

3 · Content Tips

• Use contrast—image must pop in crowded feeds.
• Add concise headline text only if necessary; many platforms show your page title separately.
• Preview with Facebook’s Sharing Debugger or X Card Validator.

4 · Select the Correct Website

1. The current domain appears in large text beneath the toolbar.
2. If you need a different site, pick it from the Select Website dropdown before you upload.

5 · Uploading Steps

• Drag the optimised file into the dotted box—or click to browse.
• Wait for the green “Upload successful” toast; this writes the OG tag for that domain.

6 · After Upload

• Run the URL through Facebook / X debuggers to clear their cache and preview the share card.
• Share the link in a private channel first to confirm everything looks crisp.

Follow this checklist and your links will look professional—and get more clicks—across every social platform.